8/31/2023 0 Comments Best domain endingsMany domains have been previously owned and used by other websites, and if you end up purchasing one with a history of spamming tactics, such as link farming or keyword stuffing, then it’s possible that Google or other search engines may have penalized the website, even blacklisting it completely from search results. Check to See if the Domain Has a Negative History All in all, be tactful about the keywords you choose to use within your domain, if any. It is important for your keywords to clarify your website’s goal and align well with the rest of your content and business, ex: “”. Too many keywords can make your website look fake and detract users from clicking, such as “”. However, it is best to keep keywords to a minimum within your domain. Keywords play an important role in getting users from the search results to your website. This could negatively impact your SEO.” Avoid Keyword Stuffing People will be more skeptical about clicking on your link. In order words, choosing the wrong domain extension could associate you with low-ranking websites. info are, unfortunately, often favored by spammers. These domain extensions project more trust and credibility than other extensions. ca domain extension and your users are searching for your website from a Canadian city, then your website will be given a higher placement.īut while the domain extensions have little to no significance, there is a psychological effect that cannot be ignored. These domain extensions will significantly affect your website’s ranking on a geographical search level. The only exception is country-code top-level domains, such as. According to, “Your domain extension has no effect on your search results ranking. Your domain extension is what goes after the main body of your name, most commonly “.com”. If your chosen domain name is already taken, consider adding your location, such as “”, or using an acronym if that makes sense for your business. No funky spelling, no numbers, the easier to pronounce and remember the better. Do you spell out three? Is it a “z” or an “s” in parts? Our tip is to keep it as simple as possible. If you say this out loud, the customer might get confused and never make it to your website. At the register, a customer asks for your website to look up another product or learn more about your business. Imagine you are selling products inside your store, Bob’s Auto Parts. Using your brand in your domain name is an effective way to cement yourself in your customer’s minds. The next time a search is performed, your website might rank a little higher. In addition, since they know exactly what they are looking for, your website’s bounce rate is lower, which is one of the indicators in Google’s algorithm that they are showing the user the results they want to see. If they can simply type in “”, this saves them extra clicks, and thus lowers the barriers to entry. The easier a user can visit your website, the more likely they are to return for further searches or shopping. If a user is searching for your business, you want them to easily make the connection to your website. It is crucial for your domain to mention your brand. To maximize SEO benefits, your domain name must say what your business is about and be recognizable. How to Maximize SEO Benefits for Your Domain Whether you are a new company building a website or adding a spin-off business, it is important to keep SEO in mind before you commit to a domain. At some point in the life cycle of your business, you will likely be choosing a domain name if you would like to have an online presence. In short, yes, your domain does affect SEO and where you show up in rankings.
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